The podcast, with our second-time guest, Dawn Reeby, founder of Excellence in Analytics (EIA), author of the best-selling book, “Bigger Than Data” – A Law Enforcement Analyst's Roadmap to Marketability, Professional Development, Fulfillment & Joy”, and, “Building a Crime Analysis Legacy. A law enforcement supervisor’s roadmap to building long-lasting, high-quality analytical capacity”, discusses the ways on how we can collect quality data and use those data in analyzing problems in the community, filling gaps, and ultimately come up with solutions in solving these issues. This podcast also talks about the value of information and on how we can utilize our collected information in identifying patterns of behaviors of the people in the community.